American Sewing Expo


The Sewing Vacation You Deserve! 
September 21-23, 2017
Sewcial is the ultimate in sewing retreats where you will spend the weekend with your closest friends, new and old, focusing on what you love to do. Take some time for yourself and relax, have fun, and enjoy two full days learning from the best teachers in the sewing industry. Classes focusing on fashion sewing and techniques are always on the agenda, but it won’t be strictly business. We have special banquet, entertainment, and social activities planned to make this the complete sewing vacation! Treat yourself by joining us in Novi, Michigan and you will go home empowered with new knowledge to make fashions that fit and flatter your body and enhance your lifestyle. 
Bring your friends or come to meet new, but don’t hesitate to join us because the number of students will be limited to ensure an intimate, relaxing, and comprehensive experience. 

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Check-in starts Thursday afternoon and then event kicks off with a cocktail reception where you will get the chance to get the lay of the land and meet the friends and teachers you will be enjoying the weekend with. 
Cocktails, hors d'oeuvres, and a special icebreaker event. 
(Sip & Shop field trip begins at 11:30am. See details below.)

8am - Noon: Hope you got a good breakfast in you, it's time for your first class of the weekend!  
Noon: Delicious lunch provided in banquet room. Eat, rest, socialize. 
1pm - 5pm: Fed and rested? Time for your second class.  
6pm: Dinner time. This is no regular dinner though - after you enjoy your meal, join us for a sewing party where you can participate in make & takes, charity projects, games, and so much more! 

8am - Noon: We trust you obtained a good night's sleep (or at least some strong coffee) because it's time for your third class of the weekend.
Noon: Refuel time. Lunch in the banquet room. 
1pm - 5pm: Almost there. Finish up the weekend with your forth and final class.  
5pm: Retreat adjourns. No need to cry, now you get to go home and put all that you have learned to work! 

Retreat Schedule 
46080 Grand River Avenue
Novi, Michigan, USA, 48374
Weekend Retreat Registration: $485

What your registration fee includes: 
  • Sip n Shop field trip to Haberman Fabrics
  • ​Opening cocktail reception (includes drink tickets and hors d'oeuvres
  • Two full days of classes from 4 of the best teachers in the industry
  • Two lunches (Friday & Saturday) 
  • Dinner banquet (Friday) 
  • Entrance to Friday Night Sewing Extravaganza 
  • Swag Bag
  • Special gifts
  • and much more! 

​Registration begins in May 

*Sewcial registration is transferable but nonrefundable

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Travel & 
Sip & Shop Field Trip
An event that is exclusive to Sewcial attendees where one of the BEST fabric stores in the country, Haberman Fabrics, is offering a fabulous field trip to their store. 
Thursday afternoon you will be whisked away to Haberman fabrics and receive the following:
  - Transportation to and from Haberman Fabrics
  - Tour of the store - one of the top fabric stores in the country
  - A toast to your new friends and a private lunch in the event area 
    of the store
  - 20% discount on ALL regular priced merchandise 

Sewcial will take place at the Hyatt Place Detroit/Novi. The hotel is located in Novi, Michigan, a suburb in metro Detroit. Easily accessible from I96, I696, and I275.

Hotel Accommodations 
Hyatt Place Hotel  
Special rate of $129 when using code SEW9 
Includes Complimentary
-Hotel-wide Wi-Fi Internet access
-24 Fitness Center and Pool

Air Travel
The closest and most convenient airport to the retreat is Detroit Metro (DTW). 

We recommend using Uber or booking a taxi or metro car in advance. 

Metro Cars
​Online reservation at or call 800-456-1701

Metro Cabs
Online reservations at or call 800-505-3161

Detroit Airport Town Cars 
Online reservations at or call 800-381-1714

3 Days of Sewing Education, fun, prizes, and more.
All sewing machines and equipment provided.
Any level sewer welcome. 

Join us for the fun!!!